Creating a sustainable brand
The National Radioactive Waste Disposal Institute is dedicated to creating a clean, safe environment that is hazard free for future generations
Our team were tasked with developing a sustainable brand for NRWDI, given the context of fear and danger audiences associate with nuclear waste and its disposal. Our team used an environmentally friendly theme across brand, content and collateral to entrench the organisations vision of creating a hazard free environment for future generations.
Brand status quo
Tools and tactics.
Consistency across brand assets
We developed outdoor media, digital and print collateral for various activations targeting women in energy and youth focused outreach programmes.