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An Agency Driven By Purpose

Research & Content   I   Strategy & Creative  I   Storytelling Coaching  I   Social Engineering

We work with people that change the world

We listen, then create.

We work with people, programmes and brands that want to change the world.

Our team use a range of tools to support change agents, social programmes and teams to work smarter, innovate to stay relevant and communicate better.

Increasing their visibility, reach and impact.

To achieve change and fulfil their purpose.


SIFA, an African Union programme

Re-aligning the purpose of a multi-stakeholder continental youth skills development programme

Turned an event into a national CSI Campaign

Deutsche Bank Foundation National Charity Trading Day Campaign

Created a credible alumni platform for Investec CSI

Designed, curated content and managed engagement across media for various Investec CSI programmes

Put a face to township STEM

Re-positioned a STEM NGO so the faces and stories of students’ communicated impact

Driven by Purpose. Generating Impact.

We help change agents to design, articulate and apply their purpose internally and externally. Re-aligning programmes, processes, marketing, human capital and procurement to their purpose.

Helping social programmes and brands to operate and communicate with consistency, effectiveness and purpose.

Ensuring who they are, what they do, how they communicate and what they stand for – coalesce. 

Making them memorable,  stand out from the clutter and attract the right audiences.


We listen. To understand the status quo.


Our Toolbox.  And what to build/ disrupt/ create.


Did it work. What worked. How often. 


How do we build on what worked. And innovate.

Our Clients

What our clients say

“I would like to thank and congratulate Shy-red for their work and efforts to help us move a multi-country project forward. We appreciate their effort, professionalism and expertise during our whole process.”

Sabine Klaus

Deputy Programme Director, SIFA, Auda-Nepad

“The team at Shy-red are highly committed to their projects, and act as our custodian. That type of ownership on a project delivery is rare. They have delivered above and beyond. Always professional. To projects large and small.”

Sanisha Naidoo

Tertiary Education Portfolio, Investec Bank

“We worked with Trusha at Investec and continued our relationship with Shy-red because of their commitment to our cause. They have helped us innovate and grow our brand to match the depth of our work within STEM.”

Tumelo Mabitsela

CEO, Kutlwanong Centre for Maths, Science and Technology

“Shy-red helped us raise the bar of our brand significantly. Using their knowledge they delivered moving, impactful internal campaigns and significantly increased the visibility of our corporate and social impact amongst staff and clients alike.”

Sam Forbes

Director, Head Corporate Broking, Deutsche Bank, SA

Say Hello!

We’d love to help your social project to communicate with purpose. Send us a snippet or an essay about your project & we’ll be in touch soon.

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