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Harnessing a brand

across touchpoints

HCI Coal 

HCI Coal (Mbali & Palesa Mine)

Brand Synergy

 

HCI Coal is a JSE listed company, mining coal resources to market and sell to the local and export markets.

Our team were tasked with harnessing the brand across its touchpoints, from corporate branding to on the ground communication to its mining staff at its two operations, over 3000 people, with varying English literacy levels, across mining shift operations.

Harnessing your brand purpose across touchpoints. 

Alignment.

Creating work that matters.

Enabling youth artists to exhibit their work to bankers is a unique opportunity. Having the event hosted at the centre of commerce, the Johannesburg Stock Exchange and enabling young people to auction their art, personally sent a strong message.

Art is a viable career and business.  

Cultivating ambition among youth artists, especially township based and inner city youth.

Art as a career and business opportunity

 

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