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Harnessing a brand

across touchpoints

HCI Coal 

HCI Coal (Mbali & Palesa Mine)

Brand Synergy

 

HCI Coal is a JSE listed company, mining coal resources to market and sell to the local and export markets.

Our team were tasked with harnessing the brand across its touchpoints, from corporate branding to internal communication to its mining staff of over 3000 people, with varying English literacy levels, across mining shift operations.

Alignment.

Corporate strategy, content, marketing.

The HCI team were committed to developing local entrepreneurs and businesses. Procurement information and process was long, tendious and difficult to understand. Our team simplified content into 7 steps, and developed brochures for delivery during community meetings and engagements. 

Applying for opportunities then became a seamless process, for local entrepreneurs and businesses.

Opening the door to opportunity, locally

 

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