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Brand & Website Development.

Launching an EduTech Startup


Cell4Change Mobile Startup 

Launching an EduTech Startup


Early childhood development is the emotional, physical and social development of young children. Healthy childhood development from 0-5 years old is crucial.

Experiences that happen early in life affect how the brain develops and therefore have an effect on how a person learns and behaves later in life. 

In South Africa, access to quality ECD is limited to children in townships.

Cell4Change is an EduTech startup on a mission to change that.

Cell4Change is a social enterprise using donated smart and mobile devices to close the education and teacher development gap. Cell4Change uses donated cellphones to provide ECD training to children and teachers in township and rural areas.

Branding is an exchange between an adult  and a child’s hand via a cellphone as an illustration of the exchange between teacher and student.

The encompassing circle was to illustrate the continuum of learning that the model is centred on. 



Design, development and content focused on two key audiences: supporters of digital inclusion (investors) and project partners.

We wanted the site to be fun, light and to speak to the mission of Cell4change – digital inclusion for pre-school children and teachers.  

Content focused on the social enterprise’s mission and the future it envisioned. The potential of its programmes, enticing key audiences to invest or partner with the brand.

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About Us

   Shy-red Studio’s is a creative consultancy that solves business and brand problems.  

We use the art and science of marketing to deliver solutions, from concept to strategy and execution. 

Making business & marketing fit for purpose.

We are entrepreneurs at heart, a team of creators, problem solvers and strategists who believe in what we do.

Our team are honest and direct about your brand health. Our work has a single objective, to build businesses and grow reputations.

Our Focus

We treat marketing, branding and communication as core components of your business.

Whatever your business objective, our team creates work that helps it catch the wind.

We advise leaders, teams and programmes on innovation, social engineering, brand & digital marketing, internal communication, operations and reputation management.

Our skills help your brand assets to perform optimally. It’s how we grew our business and how we will help grow yours.

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