Re-positioning SIFA

Services

Brand & Communication Strategy

Our team were tasked with developing a brand and communication strategy for SIFA, the Skills Initiative for Africa – earmarked by the African Union to boost employment amongst its youth population. The project exists in a multi-stakeholder and client environment with a footprint across 7 African states. To deliver on a strategy we had to understand the context of youth skills development, the various target markets, the operating context of TVET in Africa and the challenges the brand faced. Additionally this was a multi-stakeholder environment, so our project team had to help improve internal cohesion and collaboration amongst stakeholders and clients. 

Our experience with social causes, meant our team included Monitoring and Evaluation Matrixes into our strategy to ensure that strategy, evaluation and impact were always top of mind.

 

Research

Brand status quo

Consultation

How the brand operates.

Analysis & Strategy

Brand purpose.

Communication

Tools and tactics.

Brand Action

Execute and monitor

Brand strategy
Status Quo

 

Communication strategy
Tools & Tactics

 

Brand  strategy
Purpose 

 

Communication strategy
Infographics

 

Brand  strategy
Values

 

Communication strategy
Mapping 

 

Generating traction for Investec Alumni

Deutsche Bank CSI Campaigns