An Agency Driven By Purpose.

Brand. Content. Digital. Social Cause Consulting.

We listen, then create.

Purpose is not just what you do, its who you are. The way your business runs, how your staff define your culture. Organisations that lead with purpose are more successful, profitable and retain more high performer staff.

We help organisations that have a purpose and want to ensure all communication serves it.

We help organisations identify their purpose and let it guide their communications.

Your purpose is your organisation’s voice. It’s what an audience hears, sees, experiences and feels – and the impression they form as a result. Brands that ensure their communications serve their purpose are memorable,  stand out from the clutter, and attract the right audiences. That’s what we help you do. 

Driven by Purpose. Generating Impact.

We consolidate brand assets ensuring they speak with one voice and express your purpose. Communicating with consistency, engaging your audience, always.

Growing a brand is a long-term process. Developing powerful brand assets that speak consistently; raising awareness of your work; generating engagement and advancing your purpose. This takes time. Which is why most of our initial clients are still with us today. And our only form of advertising is word of mouth.


We listen. To understand the status quo.


Our Toolbox.  And what to build/ disrupt/create.


Did it work. What worked. How often. 


How do we build on what worked. And innovate.

Our Clients

What they have to say

“I would like to thank and congratulate Shy-red for their work and efforts to help us move a multi-country project forward. We appreciate their effort, professionalism and expertise during our whole process.”

Sabine Klaus

Deputy Programme Director, SIFA, Auda-Nepad

“The team at Shy-red are highly committed to their projects, and act as our custodian. That type of ownership on a project delivery is rare. They have delivered above and beyond. Always professional. To projects large and small.”

Sanisha Naidoo

Tertiary Education Portfolio, Investec Bank

“We worked with Trusha at Investec and continued our relationship with Shy-red because of their committed to our cause. They have helped us innovate and grow our brand to match the depth of our work within STEM.”

Tumelo Mabitsela

CEO, Kutlwanong Centre for Maths, Science and Technology

“Shy-red helped us raise the bar of our brand significantly. Using their knowledge they delivered moving, impactful internal campaigns and significantly increased the visibility of our corporate and social impact.”

Sam Forbes

Director, Head Corporate Broking, Deutsche Bank, SA

Say Hello!

We’d love to help your brand communicate with purpose. Send us a snippet or an essay about your project & we’ll be in touch soon.

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